How Does the Autonomy of AI Products Affect Consumers' Purchase Intention

Mimi Tao; Shengxiang She

doi:doi:10.11648/j.ajap.20221106.13

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How Does the Autonomy of AI Products Affect Consumers' Purchase Intention

Mimi Tao, Shengxiang She

Published in American Journal of Applied Psychology (Volume 11, Issue 6)

Received: 16 November 2022 Accepted: 1 December 2022 Published: 8 December 2022

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Abstract

As intelligent technology matures, AI products are progressively marketed in the AI era, profoundly changing consumer behavior patterns and life habits. While AI products bring convenience to consumers, they also bring negative experiences to consumers. Especially AI products with certain autonomy will make consumers feel offended and have psychological resistance. This paper explores the intermediary role of psychological resistance in the influence of AI product autonomy on consumers' purchase intention, based on the psychological resistance theory, which is a hot research topic in psychology. The questionnaire data was collected on the Credamo platform, and SPSS26.0 was used to process the data and verify the model assumptions, it is finally concluded that the higher the autonomy of AI products, the easier it is for consumers to feel the threat, generate the psychological resistance, and then reduce the purchase intention, this conclusion has certain theoretical and practical significance for understanding and improving consumers' purchase intention in the AI era. Artificial intelligence products continue to introduce new ones, but consumers generally have a low evaluation of the experience of such products. Intelligent products with a certain degree of autonomy conflict with consumers, which limits their autonomy. Therefore, it is necessary to find a balance between the autonomy of developing AI products and consumer demand in the era of AI.

Published in	American Journal of Applied Psychology (Volume 11, Issue 6)
DOI	10.11648/j.ajap.20221106.13
Page(s)	162-166
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

The Autonomy of AI Products, Psychological Resistance, Consumptional Purchase Intention

References

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APA Style

Mimi Tao, Shengxiang She. (2022). How Does the Autonomy of AI Products Affect Consumers' Purchase Intention. American Journal of Applied Psychology, 11(6), 162-166. https://doi.org/10.11648/j.ajap.20221106.13

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ACS Style

Mimi Tao; Shengxiang She. How Does the Autonomy of AI Products Affect Consumers' Purchase Intention. Am. J. Appl. Psychol. 2022, 11(6), 162-166. doi: 10.11648/j.ajap.20221106.13

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AMA Style

Mimi Tao, Shengxiang She. How Does the Autonomy of AI Products Affect Consumers' Purchase Intention. Am J Appl Psychol. 2022;11(6):162-166. doi: 10.11648/j.ajap.20221106.13

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@article{10.11648/j.ajap.20221106.13,
  author = {Mimi Tao and Shengxiang She},
  title = {How Does the Autonomy of AI Products Affect Consumers' Purchase Intention},
  journal = {American Journal of Applied Psychology},
  volume = {11},
  number = {6},
  pages = {162-166},
  doi = {10.11648/j.ajap.20221106.13},
  url = {https://doi.org/10.11648/j.ajap.20221106.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajap.20221106.13},
  abstract = {As intelligent technology matures, AI products are progressively marketed in the AI era, profoundly changing consumer behavior patterns and life habits. While AI products bring convenience to consumers, they also bring negative experiences to consumers. Especially AI products with certain autonomy will make consumers feel offended and have psychological resistance. This paper explores the intermediary role of psychological resistance in the influence of AI product autonomy on consumers' purchase intention, based on the psychological resistance theory, which is a hot research topic in psychology. The questionnaire data was collected on the Credamo platform, and SPSS26.0 was used to process the data and verify the model assumptions, it is finally concluded that the higher the autonomy of AI products, the easier it is for consumers to feel the threat, generate the psychological resistance, and then reduce the purchase intention, this conclusion has certain theoretical and practical significance for understanding and improving consumers' purchase intention in the AI era. Artificial intelligence products continue to introduce new ones, but consumers generally have a low evaluation of the experience of such products. Intelligent products with a certain degree of autonomy conflict with consumers, which limits their autonomy. Therefore, it is necessary to find a balance between the autonomy of developing AI products and consumer demand in the era of AI.},
 year = {2022}
}

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TY  - JOUR
T1  - How Does the Autonomy of AI Products Affect Consumers' Purchase Intention
AU  - Mimi Tao
AU  - Shengxiang She
Y1  - 2022/12/08
PY  - 2022
N1  - https://doi.org/10.11648/j.ajap.20221106.13
DO  - 10.11648/j.ajap.20221106.13
T2  - American Journal of Applied Psychology
JF  - American Journal of Applied Psychology
JO  - American Journal of Applied Psychology
SP  - 162
EP  - 166
PB  - Science Publishing Group
SN  - 2328-5672
UR  - https://doi.org/10.11648/j.ajap.20221106.13
AB  - As intelligent technology matures, AI products are progressively marketed in the AI era, profoundly changing consumer behavior patterns and life habits. While AI products bring convenience to consumers, they also bring negative experiences to consumers. Especially AI products with certain autonomy will make consumers feel offended and have psychological resistance. This paper explores the intermediary role of psychological resistance in the influence of AI product autonomy on consumers' purchase intention, based on the psychological resistance theory, which is a hot research topic in psychology. The questionnaire data was collected on the Credamo platform, and SPSS26.0 was used to process the data and verify the model assumptions, it is finally concluded that the higher the autonomy of AI products, the easier it is for consumers to feel the threat, generate the psychological resistance, and then reduce the purchase intention, this conclusion has certain theoretical and practical significance for understanding and improving consumers' purchase intention in the AI era. Artificial intelligence products continue to introduce new ones, but consumers generally have a low evaluation of the experience of such products. Intelligent products with a certain degree of autonomy conflict with consumers, which limits their autonomy. Therefore, it is necessary to find a balance between the autonomy of developing AI products and consumer demand in the era of AI.
VL  - 11
IS  - 6
ER  -

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Author Information

Mimi Tao

College of Business Administration, Guizhou University of Finance and Economics, Guiyang, China
Shengxiang She

College of Business Administration, Guizhou University of Finance and Economics, Guiyang, China

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Plain Text BibTeX RIS

APA Style

Mimi Tao, Shengxiang She. (2022). How Does the Autonomy of AI Products Affect Consumers' Purchase Intention. American Journal of Applied Psychology, 11(6), 162-166. https://doi.org/10.11648/j.ajap.20221106.13

Copy | Download

ACS Style

Mimi Tao; Shengxiang She. How Does the Autonomy of AI Products Affect Consumers' Purchase Intention. Am. J. Appl. Psychol. 2022, 11(6), 162-166. doi: 10.11648/j.ajap.20221106.13

Copy | Download

AMA Style

Mimi Tao, Shengxiang She. How Does the Autonomy of AI Products Affect Consumers' Purchase Intention. Am J Appl Psychol. 2022;11(6):162-166. doi: 10.11648/j.ajap.20221106.13

Copy | Download

@article{10.11648/j.ajap.20221106.13,
  author = {Mimi Tao and Shengxiang She},
  title = {How Does the Autonomy of AI Products Affect Consumers' Purchase Intention},
  journal = {American Journal of Applied Psychology},
  volume = {11},
  number = {6},
  pages = {162-166},
  doi = {10.11648/j.ajap.20221106.13},
  url = {https://doi.org/10.11648/j.ajap.20221106.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajap.20221106.13},
  abstract = {As intelligent technology matures, AI products are progressively marketed in the AI era, profoundly changing consumer behavior patterns and life habits. While AI products bring convenience to consumers, they also bring negative experiences to consumers. Especially AI products with certain autonomy will make consumers feel offended and have psychological resistance. This paper explores the intermediary role of psychological resistance in the influence of AI product autonomy on consumers' purchase intention, based on the psychological resistance theory, which is a hot research topic in psychology. The questionnaire data was collected on the Credamo platform, and SPSS26.0 was used to process the data and verify the model assumptions, it is finally concluded that the higher the autonomy of AI products, the easier it is for consumers to feel the threat, generate the psychological resistance, and then reduce the purchase intention, this conclusion has certain theoretical and practical significance for understanding and improving consumers' purchase intention in the AI era. Artificial intelligence products continue to introduce new ones, but consumers generally have a low evaluation of the experience of such products. Intelligent products with a certain degree of autonomy conflict with consumers, which limits their autonomy. Therefore, it is necessary to find a balance between the autonomy of developing AI products and consumer demand in the era of AI.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - How Does the Autonomy of AI Products Affect Consumers' Purchase Intention
AU  - Mimi Tao
AU  - Shengxiang She
Y1  - 2022/12/08
PY  - 2022
N1  - https://doi.org/10.11648/j.ajap.20221106.13
DO  - 10.11648/j.ajap.20221106.13
T2  - American Journal of Applied Psychology
JF  - American Journal of Applied Psychology
JO  - American Journal of Applied Psychology
SP  - 162
EP  - 166
PB  - Science Publishing Group
SN  - 2328-5672
UR  - https://doi.org/10.11648/j.ajap.20221106.13
AB  - As intelligent technology matures, AI products are progressively marketed in the AI era, profoundly changing consumer behavior patterns and life habits. While AI products bring convenience to consumers, they also bring negative experiences to consumers. Especially AI products with certain autonomy will make consumers feel offended and have psychological resistance. This paper explores the intermediary role of psychological resistance in the influence of AI product autonomy on consumers' purchase intention, based on the psychological resistance theory, which is a hot research topic in psychology. The questionnaire data was collected on the Credamo platform, and SPSS26.0 was used to process the data and verify the model assumptions, it is finally concluded that the higher the autonomy of AI products, the easier it is for consumers to feel the threat, generate the psychological resistance, and then reduce the purchase intention, this conclusion has certain theoretical and practical significance for understanding and improving consumers' purchase intention in the AI era. Artificial intelligence products continue to introduce new ones, but consumers generally have a low evaluation of the experience of such products. Intelligent products with a certain degree of autonomy conflict with consumers, which limits their autonomy. Therefore, it is necessary to find a balance between the autonomy of developing AI products and consumer demand in the era of AI.
VL  - 11
IS  - 6
ER  -

Copy | Download