Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example

Guan Jing

doi:doi:10.11648/j.si.20231105.14

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Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example

Guan Jing

Published in Science Innovation (Volume 11, Issue 5)

Received: 19 September 2023 Accepted: 26 October 2023 Published: 31 October 2023

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Abstract

The Chinese nation has a long history, which has given birth to the cultural products with local characteristics such as drama, dance and folk songs, which together constitute the splendid treasures of Chinese culture. As a popular local opera in Anhui province, Lu Opera, an intangible cultural heritage, has a history of more than one hundred years and has historical, cultural and artistic values. However, with the deepening of the new media era, the well-known operas such as Beijing Opera and Huangmei Opera continue to change, which has squeezed the living space of the traditional Lu opera. Based on the post-theatrical narrative perspective, this paper analyzes the self-narrative symbols and consumption symbols of Lu opera in performance, and explores the current communication difficulties of Lu opera through interviews, such as language barrier, performance time limitation, loss of young audiences, etc. On this basis, starting from the cultivation theory, the communication strategies of Lu Opera are proposed through cultural connotation, brand effect and media environment. Targeted solutions to the problem, in order to unite the forces of all parties to improve the current situation of Lu opera dissemination, and then create an ecological environment suitable for the protection, dissemination and inheritance of Lu opera.

Published in	Science Innovation (Volume 11, Issue 5)
DOI	10.11648/j.si.20231105.14
Page(s)	215-218
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Use and Satisfaction, Intangible Cultural Heritage, Lu Opera, Dissemination

References

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[15]	肖祥银. 管理心理学 [M]. 天津: 天津科学技术出版, 2018: 210.

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APA Style

Jing, G. (2023). Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example. Science Innovation, 11(5), 215-218. https://doi.org/10.11648/j.si.20231105.14

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ACS Style

Jing, G. Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example. Sci. Innov. 2023, 11(5), 215-218. doi: 10.11648/j.si.20231105.14

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AMA Style

Jing G. Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example. Sci Innov. 2023;11(5):215-218. doi: 10.11648/j.si.20231105.14

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@article{10.11648/j.si.20231105.14,
  author = {Guan Jing},
  title = {Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example},
  journal = {Science Innovation},
  volume = {11},
  number = {5},
  pages = {215-218},
  doi = {10.11648/j.si.20231105.14},
  url = {https://doi.org/10.11648/j.si.20231105.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20231105.14},
  abstract = {The Chinese nation has a long history, which has given birth to the cultural products with local characteristics such as drama, dance and folk songs, which together constitute the splendid treasures of Chinese culture. As a popular local opera in Anhui province, Lu Opera, an intangible cultural heritage, has a history of more than one hundred years and has historical, cultural and artistic values. However, with the deepening of the new media era, the well-known operas such as Beijing Opera and Huangmei Opera continue to change, which has squeezed the living space of the traditional Lu opera. Based on the post-theatrical narrative perspective, this paper analyzes the self-narrative symbols and consumption symbols of Lu opera in performance, and explores the current communication difficulties of Lu opera through interviews, such as language barrier, performance time limitation, loss of young audiences, etc. On this basis, starting from the cultivation theory, the communication strategies of Lu Opera are proposed through cultural connotation, brand effect and media environment. Targeted solutions to the problem, in order to unite the forces of all parties to improve the current situation of Lu opera dissemination, and then create an ecological environment suitable for the protection, dissemination and inheritance of Lu opera.
},
 year = {2023}
}

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TY  - JOUR
T1  - Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example
AU  - Guan Jing
Y1  - 2023/10/31
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AB  - The Chinese nation has a long history, which has given birth to the cultural products with local characteristics such as drama, dance and folk songs, which together constitute the splendid treasures of Chinese culture. As a popular local opera in Anhui province, Lu Opera, an intangible cultural heritage, has a history of more than one hundred years and has historical, cultural and artistic values. However, with the deepening of the new media era, the well-known operas such as Beijing Opera and Huangmei Opera continue to change, which has squeezed the living space of the traditional Lu opera. Based on the post-theatrical narrative perspective, this paper analyzes the self-narrative symbols and consumption symbols of Lu opera in performance, and explores the current communication difficulties of Lu opera through interviews, such as language barrier, performance time limitation, loss of young audiences, etc. On this basis, starting from the cultivation theory, the communication strategies of Lu Opera are proposed through cultural connotation, brand effect and media environment. Targeted solutions to the problem, in order to unite the forces of all parties to improve the current situation of Lu opera dissemination, and then create an ecological environment suitable for the protection, dissemination and inheritance of Lu opera.

VL  - 11
IS  - 5
ER  -

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Author Information

Guan Jing

School of Journalism and Communication, Xizang Minzu University, Xianyang, China

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APA Style

Jing, G. (2023). Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example. Science Innovation, 11(5), 215-218. https://doi.org/10.11648/j.si.20231105.14

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ACS Style

Jing, G. Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example. Sci. Innov. 2023, 11(5), 215-218. doi: 10.11648/j.si.20231105.14

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AMA Style

Jing G. Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example. Sci Innov. 2023;11(5):215-218. doi: 10.11648/j.si.20231105.14

Copy | Download

@article{10.11648/j.si.20231105.14,
  author = {Guan Jing},
  title = {Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example},
  journal = {Science Innovation},
  volume = {11},
  number = {5},
  pages = {215-218},
  doi = {10.11648/j.si.20231105.14},
  url = {https://doi.org/10.11648/j.si.20231105.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20231105.14},
  abstract = {The Chinese nation has a long history, which has given birth to the cultural products with local characteristics such as drama, dance and folk songs, which together constitute the splendid treasures of Chinese culture. As a popular local opera in Anhui province, Lu Opera, an intangible cultural heritage, has a history of more than one hundred years and has historical, cultural and artistic values. However, with the deepening of the new media era, the well-known operas such as Beijing Opera and Huangmei Opera continue to change, which has squeezed the living space of the traditional Lu opera. Based on the post-theatrical narrative perspective, this paper analyzes the self-narrative symbols and consumption symbols of Lu opera in performance, and explores the current communication difficulties of Lu opera through interviews, such as language barrier, performance time limitation, loss of young audiences, etc. On this basis, starting from the cultivation theory, the communication strategies of Lu Opera are proposed through cultural connotation, brand effect and media environment. Targeted solutions to the problem, in order to unite the forces of all parties to improve the current situation of Lu opera dissemination, and then create an ecological environment suitable for the protection, dissemination and inheritance of Lu opera.
},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example
AU  - Guan Jing
Y1  - 2023/10/31
PY  - 2023
N1  - https://doi.org/10.11648/j.si.20231105.14
DO  - 10.11648/j.si.20231105.14
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 215
EP  - 218
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20231105.14
AB  - The Chinese nation has a long history, which has given birth to the cultural products with local characteristics such as drama, dance and folk songs, which together constitute the splendid treasures of Chinese culture. As a popular local opera in Anhui province, Lu Opera, an intangible cultural heritage, has a history of more than one hundred years and has historical, cultural and artistic values. However, with the deepening of the new media era, the well-known operas such as Beijing Opera and Huangmei Opera continue to change, which has squeezed the living space of the traditional Lu opera. Based on the post-theatrical narrative perspective, this paper analyzes the self-narrative symbols and consumption symbols of Lu opera in performance, and explores the current communication difficulties of Lu opera through interviews, such as language barrier, performance time limitation, loss of young audiences, etc. On this basis, starting from the cultivation theory, the communication strategies of Lu Opera are proposed through cultural connotation, brand effect and media environment. Targeted solutions to the problem, in order to unite the forces of all parties to improve the current situation of Lu opera dissemination, and then create an ecological environment suitable for the protection, dissemination and inheritance of Lu opera.

VL  - 11
IS  - 5
ER  -

Copy | Download